DOI: https://doi.org/10.33994/kndise.2020.65.62

I. Holova

The article provides materials regarding the peculiarities of the use of opinion polls in conducting forensic examinations in the field of intellectual property.

It should be noted that when conducting research in order to answer the question about the possibility of misleading consumers, and the presence of reports on conducted sociological surveys in the case materials, it is advisable for experts to analyze the following factors:

– compliance with the target audience, which was studied during a sociological survey, the target audience of the objects of study;

– the correctness of the data and information used in the sociological survey;

– the conformity of the questions submitted to the sociological survey with its goals and the questions of examination.

Key words: sociological surveys, intellectual property, forensic examinations.