In this article, the issue of setting the market value of the new goods is examined. Inclusion of price proposals for all new goods to the analysis of price proposals results in setting a wrong market value. The new goods category includes many of the goods, which significantly differ by their prices and groundlessly influence on the market value. In fact, these goods are not new but they may be taken by mistake in the analysis of the price proposals.
When carrying out a forensic merchandising examination with a new product, you should carefully check the product, at a price significantly lower. If it is established that it belongs to the refurbished goods, it is impractical to include it for comparison.
Based on the above analysis, we can conclude that in order to establish objectively the market value of new goods, it is necessary to take price proposals for the first and second groups of goods, which were determined at the beginning. Goods belonging to the third group should not be included in the analysis, as this may affect the correctness of the market value determination.
Key words: renewal, marking, refurbished, defect, samples, damages, goods