The article is devoted to the analysis of the principles of public management of the gambling market in Ukraine, which are aimed at protecting society and each player from the harmful effects of gambling in the form of gambling addiction.
The author highlighted and analyzed such principles of public administration as: protection of rights, legitimate interests, life, and health of citizens, ensuring the principle of responsible gaming, protection of personal data, combating gambling addiction (addiction). The author concludes that the principles of public gambling management proposed in the article should ensure the functioning of a civilized gambling market in Ukraine, where the interests of society, not business or the state, will come first: not filling the budget, getting maximum earnings from this business. and the creation of a legal alternative to those wishing to gamble, while maximizing control of the gaming process and protecting each player from the formation of gambling addiction.
Key words: principles, state regulation, state policy, gambling, gambler, addiction, protection of society.